seen. Lookbook (2010) / art direction, graphic design, photography (with Marko Petz), t-shirt design
My task was to develop a visual concept and the design for seen.'s spring 2010 T-Shirt collection, Lookbook. As seen. is a streetwear brand about Jamaican culture, I decided to pick up the format and look of Jamaican 7-inch record sleeves. For the inside spreads in the catalogue, I used typographical elements within the corporate design guidelines and combined them with illustrative elements taken from the T-shirt designs. When it came to photography, my partner Marko Petz and I kept it simple to give the products a realistic and authentic look.
